1. Rigorous Clinical Trials: Each product undergoes meticulous clinical trials over periods of up to 180 days. These trials involve real people and are designed to test both the immediate and long-term benefits of our skincare formulations.
2. Independent Laboratory Testing: To ensure unbiased results, we collaborate with independent third-party laboratories. These labs validate our findings and ensure our products meet the highest safety and effectiveness standards.
3. Dermatologist-Reviewed: Our formulas are reviewed and often co-developed with certified dermatologists. This professional input guarantees that our products are skin-friendly and efficacious.
4. Transparency in Before & Afters: We understand the impact of visual proof. The before & after photos on our product pages are taken under consistent lighting and conditions. We never retouch or digitally alter these images, ensuring you see genuine results.
5. Continuous Feedback Loop: We value feedback from our community. Regular user feedback helps us refine our products and ensures they continue to meet your needs.

The health of your skin and the well-being of our planet are at the heart of everything we do. Here's how we prioritize these values:

1. Clean Ingredients: By 'clean ingredients,' we mean ingredients that are safe for both the skin and the environment. We rigorously research and select ingredients that are non-toxic, free of harmful chemicals, and offer effective results without compromising your health, while minimizing impact on our planet's well-being. Our products are sold worldwide, and therefore the list of ingredients is not just nationally-compliant, but globally-compliant.
2. Cruelty-Free Testing: All our products are cruelty-free, ensuring that no animals are harmed at any point during our product development and testing phases.
3. Organic and Vegan Formulations: Many of our products are also vegan, formulated without any animal-derived ingredients or by-products. We clearly mark the formulas that are vegan on each product page.