In recent years, doctors have become veritable social media stars themselves, which has helped their brands gain and maintain buzz. For Glossy, Launchmetrics looked at the most talked about doctor-founded brands in December, based on MIV. A proprietary Launchmetrics metric standing for media impact value, MIV tracks the impact of influencers, print media, celebrities, official third-party partners and a brand’s own media channels. 

URL: https://www.glossy.co/beauty/glossy-x-launchmetrics-research-the-buzziest-doctor-founded-skin-care-brands/